"Consider the pharmaceutical industry, the focus of a recent global survey my colleagues and I conducted. We asked nearly 200 life sciences executives about long-term trends that posed fundamental threats to their businesses and how management was dealing with them. Despite the fact that all were able to foresee developments unfolding over the coming decade with the power to irreparably damage their companies, 76 percent of the European respondents and 81 percent of the American ones said their companies had made no significant changes to strategy to counter those threats. (Executives representing Asia-Pacific life sciences companies were more sanguine, with 56 percent indicating their firms had prepared for an industry shock).Da próxima vez que pensar que os empresários portugueses são os piores do mundo, lembre-se destes números.
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In the face of knowable threats, is your own company making more than a futile effort to cry Stop?"
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Trechos retirados de "Four Suggestions as You Face Your Industry's Steamroller"
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