"The race to knit the ultimate high-performance sock is advancing at a blistering pace. A decade ago, fewer than 10 companies made socks designed to reduce bunions, blisters and bad smells. Now more than 100 companies—mostly in the U.S.—are competing to get a foot in the door of the lucrative market for $25-a-pair socks."BTW, recordar "The inevitability of $300 socks".
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Nichos e mais nichos à espera de serem descobertos por quem pensa que só se pode competir pelo preço.
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Recordar café e chocolate, a academia precisa de refazer o guião ou, será que Planck tinha razão?
"Science advances one funeral at a time."
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