Em
2010:
"Passo a passo, os nossos empreendedores, os nossos empresários hão-de descobrir essa nova economia, mais assente na diferenciação, na oportunidade, na flexibilidade, no efémero, do que hoje."
Natal de 2012:
"Tudo é efémero, tudo é breve"
Ontem:
"O uso crescente de estruturas efémeras"
No futuro, "
Competitive Advantage's End":
"the need for continuous reconfiguration. Isn’t it difficult to be always in a state of reconfiguration?.
There’s expense, and there’s difficulty. The companies that are good at this don’t let themselves get overinvested in an old advantage. One of the reasons that moving from an old advantage to a new advantage is expensive is that you build up assets and systems and structures. When you have to reconfigure them, it’s expensive. Instead, if you went in with the idea that you’d have to take it apart in five or ten years, then you’re less likely to have gone overboard in creating a capital-intensive structure. In an ideal world, what you’re doing is continually upgrading your assets, so they don’t hold you back when it’s time to change."
Desde sempre e para sempre:
"Uma estratégia nunca é eterna"
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