"Strategic adaptability, by contrast, refers to a company’s capacity to reconfigure its underlying business concept, by dramatically rethinking . . .Num mundo em mudança acelerada, em mudança turbulenta, é preciso estar preparado para mudar... esta lista de Hamel quase preenche todos os campos do business model canvas de Osterwalder.
- Its core mission
- Its primary value proposition
- The identify and nature of the end customer
- The method or channels of distribution
- Its revenue or pricing model
- The markets or industries in which it competes
- Its core competencies
- Its ecosystem of business partners
- The degree to which it is vertically or horizontally integrated
- The basic way in which it produces products and services"
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Ficar a lamber feridas e a brandir direitos adquiridos perdidos não serve para nada, o objectivo é seduzir clientes.
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Seth Godin neste artigo "Seth Godin: 5 Ways to Grow Your Market" dá vários excelentes exemplos de mudanças:
"Position your product or service at the "logical extreme" of some aspect of your product category. For example, if the typical product in your market is expensive but comes with free service, make your product free and charge a subscription fee for the service. If you're making a commodity product, go for something either huge or tiny."
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