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"Amazon 'to open first physical shop'"
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Qual é o desafio que eu vejo nesta abordagem?
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A Amazon, segundo Bezos himself, é uma empresa que trabalha para reduzir preços, está habituada a essa linha de orientação, esmera-se em aperfeiçoar e aprofundar os trade-offs que vêm agarrados a essa proposta de valor.
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Ao ler "The shop is being opened in a bid to gauge how profitable a chain of retail stores, in a similar vein to Apple, would be, reports the US books blog, Good E-reader.
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It will focus on selling Kindles, the new Kindle Fire tablet, which has yet to go on sale in the UK, and also a range of ‘Amazon Exclusives’ physical books, which the technology giant publishes."
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Querer copiar a Apple... não me parece boa ideia para uma empresa forte no preço mais baixo.
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Ao mesmo tempo, o criador do conceito da loja Apple, agora como CEO da JC Penney, anda a experimentar um novo conceito de loja "J.C. Penney gets rid of hundreds of sales" o fim das promoções e saldos... (algo que, se pegar deste lado do Atlântico, ainda vai sobrar para as PMEs portuguesas, porque este modelo obriga a cadeias de abastecimento mais curtas).
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Lembram-se do que escrevi sobre os saldos de 60% da Sacoor?
Lembram-se do que David Birnbaum escreveu sobre os saldos? ("the longer the lead time, the longer the markdowns")
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Eis o que a J.C. Penney vai experimentar:
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"J.C. Penney is permanently marking down all of its merchandise by at least 40 percent so shoppers no longer have to wait for sales to get bargains."
12 comentários:
http://wtnnews.com/articles/9778/
What JC Penney didn’t understand about the role of price in business models
Parece que não está a dar certo
http://www.businessinsider.com/jc-penney-blows-up-again-2012-8?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29
http://online.wsj.com/article/SB10001424127887324338604578324431500236680.html?mod=wsj_share_tweet
http://online.wsj.com/article/SB10001424127887323478304578330632060300820.html
http://iterativepath.wordpress.com/2012/05/20/dont-touch-that-pricing-dial/
http://blogs.hbr.org/cs/2013/02/will_jc_penneys_survive.html?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow
http://www.nytimes.com/2013/04/09/business/ron-johnson-out-as-jc-penney-chief.html?partner=rss&emc=rss&smid=tw-nytimes&_r=0
http://www.fastcompany.com/3008059/ron-johnsons-5-key-mistakes-jc-penney-his-own-words
http://blogs.hbr.org/cs/2013/04/what_ron_johnson_got_right.html?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow
http://www.nytimes.com/2013/04/14/business/for-penney-a-tough-lesson-in-shopper-psychology.html?ref=business&_r=1&
http://www.plantescompany.com/blog/business-model-innovation-best-practices/what-jc-penney-didnt-understand-about-the-role-of-price-in-business-models/
http://blogs.hbr.org/cs/2013/04/jc_penneys_real_problem.html
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