Em vez de Mongo, Seth chama-lhe Weirdistão, ou, aportuguesando, Estranhistão, ou Invulgaristão.
"Mass (Moi ici: O mercado de massas, o mass market) is about the center, the big, fat, juicy addressable center. Governments and marketers and teachers have organized around servicing and profiting from mass. And now, the center is melting.
The distribution of a population is often shaped like a bell curve.
Not surprisingly, this curve is called a normal distribution. It’s incredibly common in almost any phenomenon you look at (Internet usage, miles commuted to work, length of hair). Something surprising is happening, though. The defenders of mass and normalcy and compliance are discovering that many of the bell curves that describe our behavior are spreading out.