quarta-feira, agosto 03, 2011

"As long as we stay true to our mission, the company has and will grow"

Em Novembro do ano passado escrevi este postal "Modelo de negócio alternativo ao IEFP". Foi dele que me lembrei quando comecei a ler "ROCS Staffing Founders Reveal How to Master a Niche Market".
.
No entanto, o artigo é muito mais interessante pelo que exemplifica sobre a importância:
  • dos nichos;
  • do contacto com os clientes (e ainda ontem li autêntica poesia de Gronroos sobre este tópico);
  • e, sobretudo, da concentração numa razão de ser.
"How do you compete with other recruiters on these campuses?
T.M.: We don't. Our goal is to not turn into one of these huge staffing companies that swoop in with a lot of promises of huge salaries, post fake jobs, and never actually deal face-to-face with both sides of the business. We meet students and employers in person. This is especially important when you are dealing with less-experienced candidate pool. We want both the employer and the job-seeker to match up perfectly. And, you know, sometimes we have to say "no.""

Sem comentários: