Procurar um sweet spot, ir para a terra dos relojoeiros

Em 2007, por várias vezes, citei o livro "Dealing with Darwin" de Geoffrey Moore com o qual aprendi umas coisas interessantes, por exemplo.
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Hoje, na revista Inc saiu este interessante artigo.
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Geoffrey Moore recorda esta figura do seu livro:

Esta conversa aqui, é sobre o desafio da figura:
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"There is an overlap in the middle.  That’s the place where most small businesses stay (Moi ici: Chamo a atenção para os valores do eixo das ordenadas nessa zona de "overlap"... baixa rentabilidade para tanto esforço) because they are below the radar of the really large complex system companies.  But many small companies are dealing with a level of complexity that a volume operations company doesn’t want to deal with.  So these small companies have all the difficulties of a complex system but all the roles of a volume operation.  These companies are defining more complexity while trying to lower their prices. (Moi ici: Uma loucura completa!!!)  That’s a difficult situation to be in because it’s like farming on rocky ground.  (Moi ici: Extraordinária metáfora) It’s hard to get a great crop because it’s not one of the two economic sweet spots. "
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"For small businesses, they can’t play the operational excellence card very well, unless they’ve got some really cool engine that runs on the web automatically. But small businesses can excel in customer intimacy with product leadership. But it must be these two things in combination: pure product leadership is where the big guys can dominate because they have a bigger research and development budget. Small businesses succeed when they combine customer intimacy with the granularity of growth model followed by the ‘whole product plus one’ idea."