sexta-feira, abril 15, 2011
O perigo dos incumbentes
Em tempos ouvi uma frase, um soundbite que ficou na minha mente
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"Somos um país de incumbentes"
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"For many reasons, start-up companies seem to walk through strategic innovation and business creation more easily than established companies. For the incumbents the question remains the same: how can established companies, with their over long time developed strategies, structures and cultures, equal the newbie's in successfully creating new businesses for future growth?
...
Quando uma economia protege demasiado os seus incumbentes, fica mais rígida, fica menos exuberante, fica mais conservadora, fica menos flexível.
.
É preciso baixar as barreiras à entrada para promover a biodiversidade empresarial.
.
""Organic growth becomes more difficult when markets mature and the locus of competition moves to price wars between competitors offering more or less the same commoditized products and services. Process innovation (in order to reduce costs and cycle times) and product innovation (by adding more feature rich products to existing product lines) are often too dominating ways to preserve the company's competitive position.
.
But there is another strategic option available to reinforce one company's growth potential: the creation of new businesses, creating new market space through new business concepts. They might focus on a new set of client needs or address new or meanwhile underserved customer segments. Or they might introduce new forms of delivering value."
.
Trechos retirados de "Strategic Innovation: Building New Growth Businesses" de Michael Moeller, Cornelia Stolla e Alexander Doujak.
.
"Somos um país de incumbentes"
.
"For many reasons, start-up companies seem to walk through strategic innovation and business creation more easily than established companies. For the incumbents the question remains the same: how can established companies, with their over long time developed strategies, structures and cultures, equal the newbie's in successfully creating new businesses for future growth?
...
Quando uma economia protege demasiado os seus incumbentes, fica mais rígida, fica menos exuberante, fica mais conservadora, fica menos flexível.
.
É preciso baixar as barreiras à entrada para promover a biodiversidade empresarial.
.
""Organic growth becomes more difficult when markets mature and the locus of competition moves to price wars between competitors offering more or less the same commoditized products and services. Process innovation (in order to reduce costs and cycle times) and product innovation (by adding more feature rich products to existing product lines) are often too dominating ways to preserve the company's competitive position.
.
But there is another strategic option available to reinforce one company's growth potential: the creation of new businesses, creating new market space through new business concepts. They might focus on a new set of client needs or address new or meanwhile underserved customer segments. Or they might introduce new forms of delivering value."
.
Trechos retirados de "Strategic Innovation: Building New Growth Businesses" de Michael Moeller, Cornelia Stolla e Alexander Doujak.
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