Continuado daqui.
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"Sustainable, superior returns accrue to companies that focus on what they do best. The truth is that simple, and yet it’s incredibly hard to internalize. It is the rare company indeed that focuses on “what we do better than anyone” in making every operating decision across every business unit and product line. Rarer still is the company that has aligned its differentiating internal capabilities with the right external market position. We call such companies “coherent.”
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Most companies don’t pass the coherence test because they pay too much attention to external positioning and not enough to internal capabilities. They succumb to intense pressure for top-line growth and chase business in markets where they don’t have the capabilities to sustain success." (Moi ici: Lesson #1: Do not play a strictly dominated strategy)
Most companies don’t pass the coherence test because they pay too much attention to external positioning and not enough to internal capabilities. They succumb to intense pressure for top-line growth and chase business in markets where they don’t have the capabilities to sustain success." (Moi ici: Lesson #1: Do not play a strictly dominated strategy)
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"A capability is something you do well that customers value and competitors can’t beat. It’s more than an activity or a function: It’s the interconnection of people, knowledge, IT, tools,
and processes that enable a company to outexecute rivals on some important measure."
and processes that enable a company to outexecute rivals on some important measure."
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"A company becomes coherent only when its capabilities system is consciously chosen and implemented to support a focused strategic purpose, or way to play, and is aligned with the right product and service portfolio"
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Por que é tantas empresas continuam por não equacionar a construção desta filigrana de sinergias entre capacidades, competências e processos e parcerias?
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