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"It’s hard to out-run the future if you don’t see it coming. (Moi ici: é fundamental estar atento ao que pode vir aí.)
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A. Face up to strategy decay. Like people, strategies get old and die—and in recent years, strategy life cycles have been shrinking. Great strategies get copied (“strategic convergence”); they reach their natural limits (as markets saturate and inefficiencies become harder to find); they get supplanted by better strategies (that are more effective at delivering customer value); or they get eviscerated, when well-informed customers use their knowledge to slash away at margins. Sooner or later, every strategy dies, and the signs of advancing age are always visible—if you’re looking for them. (Moi ici: as estratégias não são eternas. Aparecem, desenvolvem-se, aperfeiçoam-se, triunfam e... ficam corroídas, envelhecidas, obsoletas. Quem não acredita nisto está condenado...)
B. Learn from the fringe. What’s true for music, fashion and the arts is true for business as well: the future starts on the fringe (not in the mainstream). As William Gibson once said, “The future has already happened, it’s just unequally distributed.” To see it coming, managers have to pay attention to nascent technologies, unconventional competitors and un-served customer groups. A good rule of thumb: spend an hour a day, or a couple of days a month, exploring emerging trends in technology, lifestyles, regulation and venture capital funding. The future will sneak up on you unless you go out looking for it.
C. Rehearse alternate futures. It’s not enough to spot trends, you have to think through their implications and how they’ll interact—and then develop contingency plans appropriate to each scenario. The more time a company devotes to rehearsing alternate futures, the quicker it will be able to react when one particular future begins to unfold. “Hey, we’ve already seen this movie and we know what comes next, so let’s get moving.” (Moi ici: futurizar, especular sobre o que pode acontecer.)"
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"To change an organization you must first change minds.
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A. Regard every belief as a hypothesis. The biggest barriers to strategic renewal are almost always top management’s unexamined beliefs. Music can only be sold on shiny discs? Don’t bet on it. The news has to be delivered on a big piece of flimsy paper? Not necessarily. You have to load programs onto your computer before you can use them? Maybe not. In an age of unprecedented change, it’s important to regard everything you believe about your company’s business model, its competitors and its customers as mere hypotheses, forever open to disconfirmation. Every industry works the way it does until it doesn’t; and if you don’t challenge industry dogma, you can be sure that some unconventional upstart will. So now more than ever, humility is a virtue.
B. Invest in genetic diversity. What’s true in nature is true in business—a lack of diversity limits the ability of a species to adapt and change. Problem is, the gene pool at the top of many companies is a stagnant pond. The executive committee is usually comprised of long serving veterans whose experiences and attitudes are more alike than different. Homogeneity has its virtues—it facilitates communication and speeds decision-making—but it also limits a company’s ability respond to unconventional threats and opportunities.
C. Encourage debate and dialectic thinking. Diversity is of little value if senior executives value conformance and alignment above all else.
Chapter 3: Strategic Variety
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To give up the bird in the hand you must first see a flock in the bush.
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A. Build a portfolio of new strategic options. Without a lot of exciting new options, managers will inevitably opt for more of the same. That’s why renewal depends on a company’s ability to generate and test hundreds of new strategic options."
1 comentário:
Quando diz que espera vir a ser um bom gestor, acho que está a fazer uma associação subliminar, a tentar criar a ideia de alguém que vai articular toda a gente, todos os interesses, para um sucesso generalizado. Uma espécie de: espero equilibrar tudo o que está desequilibrado, fazer o consenso, acabar com o stress do descontentamento e dos protestos.
Um "harmonizador".
Quando na verdade, o que se precisa é dum líder, não dum amaciador...
As citações de Hamel vão ao encontro do fim do planeamento estratégico em deterimento do pensamento estratégico. Vão também ao encontro de Jeanne Liedtka.
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