Image

Voltando ao artigo de Jeanne Liedtka e relacionando-o com o trecho de ontem de Stephen Denning acerca de começar pelo fim, acerca de começar por visualizar o futuro desejado primeiro, antes de começar a equacionar quais as actividades a desenvolver.
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"Strategic thinkers hold in mind an image, a mental representation of something not currently present.
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To think about strategy well, that image must contain a rich understanding of the larger context in which the organization operates today, along with the dynamics of that context.
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Equally essential to strategic thinking is the understanding of the internal system, and the interdependencies it contains. Experience shows that optimizing individual parts of a larger system does not usually optimize the system as a whole. Success in the world of the future requires an ability to continuously redesign what we do. That rests on the ability to visualize the larger system of which we are a part.
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Real breakthroughs in quality and efficiency happen when everybody in the system sees the big picture and works toward the best results at that level, even if it means downplaying their role. But visualizing today's system is not enough. We also need a vivid image of the future system we want to create.
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We know that our ability to change depends heavily on the clarity of the future image we are working toward the mental representation of what doesn´t exist today. The gap between today's reality and tomorrow's vision drives strategic intent, we've been told."