Em "Strategic Planning in Turbulent Environments: A Social Ecology Approach to Scenarios" de Rafael Ramírez e John W. Selsky, publicado por Long Range Planning em 2014, encontrei uma referência que me despertou curiosidade, "Strategy as Ecology" de Marco Iansiti e Roy Levien, publicado pela Harvard Business Review em Março de 2004.
Como é que tinha passado ao lado de um artigo deste tipo, todo ele em sintonia com o que escrevo neste blogue há anos:
"the performance of these two very different firms derives from something that is much larger than the companies themselves: the success of their respective business ecosystems. These loose networks—of suppliers, distributors, outsourcing firms, makers of related products or services, technology providers, and a host of other organizations—affect, and are affected by, the creation and delivery of a company’s own offerings.
Like an individual species in a biological ecosystem, [Moi ici: Uma frase que junta dois temas que muito aprecio. A economia como uma continuação da biologia e a vantagem de trabalhar com ecossistemas] each member of a business ecosystem ultimately shares the fate of the network as a whole, regardless of that member’s apparent strength.
Your own business ecosystem includes, for example, companies to which you outsource business functions, institutions that provide you with financing, firms that provide the technology needed to carry on your business, and makers of complementary products that are used in conjunction with your own. It even includes competitors and customers, when their actions and feedback affect the development of your own products or processes. The ecosystem also comprises entities like regulatory agencies and media outlets that can have a less immediate, but just as powerful, effect on your business."