"The beloved brand that walks away from integrity in order to chase mass.Tantas e tantas empresas que vão no canto da sereia... acham que o Barclays é tolo.
The engaged employee who gives up the craft in order to move up and become an unhappy manager instead...
Bigger isn't better. It's merely bigger. And the mass market might want what the mass market wants, but that doesn't mean that it's your market."
Trecho retirado de "Tricked into playing the wrong game"