Este texto "From Social Networks To Market Networks" descreve uma evolução que reduz os custos das transacções, (recordar Coase) democratizando ainda mais o acesso de pequenas organizações, capazes de coordenarem equipas de indivíduos e outras empresas ao estilo dos projectos de Hollywood.
"This many-to-many transaction pattern is key. HoneyBook is an N-sided marketplace — transactions happen in a 360-degree pattern like a network. That makes HoneyBook both a marketplace and network.
A market network often starts by enhancing a network of professionals that exists offline. Many of them have been transacting with each other for years using fax, checks, overnight packages and phone calls.
By moving these connections and transactions into software, a market network makes it significantly easier for professionals to operate their businesses and clients to get better service."