Neste postal de ontem, acabámos com a referência à importância do franchising.
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A imagem é preciosa:
"We can learn much about achieving excellence - not only for our customers, but for ourselves - by taking a lesson from franchises. The franchising concept has been wildly successful over the past 40 years.
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The appeal of a franchise is rooted in two promises. First, there's a very clear promise to the customer that's reflected in the brand.
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Second, there's a promise to the business owner (franchisee) of a well-considered and proven business model that delivers on the customer promise. The result is two-fold. It delivers something of excellence to the customer ...
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It also delivers something of excellence to the business owner - a predictable return on investment, established business procedures, employee training, staffing plans, marketing strategies and interested customers.
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The point isn't that all businesses should be franchised; the point is that all businesses would benefit from taking the same holistic approach to excellence that franchises take. Franchised businesses recognize that there are two products - the product or service which the customer buys, and the business which the investor buys."
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Trecho retirado de "Six Disciplines for Excellence" de Gary Harpst.
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Por vezes sinto que às empresas falta alguma capacidade de distanciamento e reflexão sobre si próprias e sobre o seu posicionamento, para começarem a pensar a nível de modelo para o negócio.
Sem um modelo, nunca teremos uma abordagem coerente, que possa ser transmitida e explicada.
Sem um modelo, nunca teremos uma abordagem coerente, que possa ser transmitida e explicada.
