Mostrar mensagens com a etiqueta oem. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta oem. Mostrar todas as mensagens

quarta-feira, julho 15, 2009

O cavalo de Troia chinês

Estão à espera de quê?
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"Peter Chou wants to turn HTC, which used to make mobile phones for other firms, into a brand in its own right" (em "Upwardly mobile").
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Alimentam os lobos e depois queixam-se de que lhes vêm roubar as presas!!!
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"Many Chinese original equipment manufacturers (OEMs) will become increasingly sensitive to questions of brand equity as they begin to realize how dramatically over-capacitized their respective markets are. The realization that broad product parity exists, and that any number of their competitors produce reasonably priced and good-quality products, is typically the beginning of a profound realignment of their business toward other intangible activities - such as product innovation and brand-equity exercises - that were previously not essential for their business to be successful." (em "The brand new China")
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Ou, "When Your Contract Manufacturer Becomes Your Competitor" (na altura enquadrei o artigo desta forma)
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Ou o Cavalo de Troia que alimentamos "China has become the OEM manufacturer of choice due to low labor costs and high quality standards. But are Western companies simply creating a nemesis that will come to challenge them back home?" (em China's OEM Trojan Horse)
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Por exemplo: "The question is: how long before these OEM manufacturers start doing their own research and development work, designing their own packaging and taking their products to market under their own names?The answer is: it's already happening."
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"I see reps from shoes and furniture name brands in Europe, and they clearly see China just as a low-cost production outsource. I want to say to them: don't you realize these Chinese companies are going to be your big competitors, and it was you that made it possible for them to get there? You have put your key competences in their hands!""