Já não bastavam as PPP

A propósito de "Apoios do Estado às empresas somam 4,5 mil milhões" ler este texto de Carlos Guimarães Pinto, "Abram alas para o Banco de Fomento!".
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As startups a serem financiadas pelo Banco de Fomento terão como prioridade:

• arranjar capital através da captação de clientes dispostos a financiar a empresa via compra da oferta; ou
• arranjar capital através do domínio dos truques e artimanhas (perfeitamente legais) para obter boa pontuação dos financiadores?

Julgo que faz todo o sentido relacionar com "Don’t optimize your business to raise capital: Apu Gupta":

"If you’re moving your business to be close to investors rather than customers, you’re doing it wrong.
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“Is it better to be closer to your investors or your customers?” he said in an interview for our Conversations in Tech series done in partnership with Philly in Focus and Brolik. “If you can create a viable business near your customers, the capital will follow.”
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“Capital is not the first thing you want to be optimizing for,” Gupta said. The ability to do this nearly anywhere is helping fuel a new focus on entrepreneurship.  It’s a new era of “gambling on yourself.” Capital is mobile and there is more money than there are truly special, profitable ideas, particularly as crowdfunding grows, Gupta said.
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Then only fear might be that with reduced friction the wrong people will chase the entrepreneurship dream.
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“It scares me that people find this fashionable,” he said. “This is a slog.”"

Já não bastavam as PPP, agora virá o fashion-empreendedorismo com o dinheiro dos contribuintes ou que os contribuintes terão de repor mais tarde.
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Se o dinheiro não faltar nos primeiros tempos, como se fará o Customer Discovery Phase?