- o conluio comum entre os incumbentes e o Estado;
- o medos dos incumbentes em relação à destruição criativa;
- a importância de escolher os clientes-alvo;
- a disrupção em acção.
"The battle over new rules for unmanned aircraft in the U.S. is pitting the drone industry's two starkly different cultures against each other: high-tech entrepreneurs versus big aerospace and defense companies.E no caso da sua PME, sabe quem são os seus clientes-alvo?
...
The two groups tend to have different sensibilities and different target customers, even meeting at different conferences. They've coexisted amicably, with the big firms serving the military and the smaller players serving hobbyists. But now their relationship has soured over efforts to influence long-delayed drone regulations and their increasing convergence in the market as demand for drones takes off."
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Até as feiras onde se expõe e as conferências a que se assiste, podem ter de ser diferentes.