"Significance is inconvenient"

Volta e meia leio, ou presencio situações que me fazem recuar a 2015:

Cuidado com o eficientismo, essa doença anglo-saxónica.

Ontem, comecei a ler o último livro de Seth Godin, "The Song of Significance: A New Manifesto for Teams" onde sublinhei:

"to find the magic that happens when we are lucky enough to cocreate with people who care.

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The choices have never been as clear as they are now:

Industrial capitalism (industrialism) seeks to use power to create profits.

Market capitalism seeks to solve problems to make a profit.

Industrial capitalism was built on the extraordinary productivity of the machine age. Feed the machine first, turn everything (including workers and customers) into machines, and scale up the enterprise. It evolved to incorporate the network effect and natural (or unnatural) monopolies to gain more power. It then used that power to capture the efforts of government to create even more power. [Moi ici: Cenas relacionadas com biombos e carpetes, aka cronyism - Cronyism e Two types of cronyism]

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Market capitalism, meanwhile, continues to create most of the jobs and value worldwide. This is the never-ending work of finding problems and solving them. Market capitalists have no power over customers (or even, in most cases, their employees). Instead, they work to bring effort and insight to a rapidly changing marketplace in service of their customers.

The fork is right here, right now. Perhaps it's time to notice it and to choose a path.

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the essence of productive consumer-focused industrialism. To create convenience.

To be fair, industrial capitalism works. It creates leverage and productivity then delivers expected results, all while lowering prices and increasing access to goods and services.

The modern world wouldn't exist without the progress that industry allowed, and for many, the safety these jobs offer is a lifeline and a useful way to live.

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But late-stage industrial capitalism is different. It doesn't know where to stop. [Moi ici: Algo a que chamamos estratégias cancerosas] It not only captures those seeking safety, but also shackles those seeking significance.

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But the stopwatch comes for all of us.

If we are going to compete with those who seek the perfection of industrial capitalism, we should know that they will out-measure, out standardize, and outmanage us. It's a race to the bottom.

The work of significance embraces the very things that industrialism seeks to stamp out.

Significance is inconvenient.

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The answer begins simply with: we need to choose."

Esta manhã na capa do JdN leio, "Portugal é o quarto país na Europa com mais hotéis a caminho" ... um exemplo do que é uma estratégia cancerosa que não sabe quando parar, a isto chama-se a Tragédia dos Baldios!