"Willingness to pay (WTP): The maximum amount a customer is willing to pay for a company's goods or services
Price: The actual price of the goods or services
Cost: The cost of the raw materials required to produce the goods or services
Willingness to sell (WTS): The lowest amount suppliers are willing to receive for raw materials, or the minimum employees are willing to earn for their work
The difference between each component represents the value created for each stakeholder. A business strategy seeks to widen these gaps, increasing the value created by the firm’s endeavors."
Relacionar com Larreché:
WTP versus Originação de valor.Trecho retirado de "What Is Business Strategy & Why Is It Important?"
2 comentários:
Carlos, no final do post quando vc escreve WTP versus Originação de valor. Price versus Captura de valor. Cost versus Extracção de valor. Você quer dizer "versus" ou "igual"?
Olá Paulo,
Eu quis usar versus no sentido de contrapor duas expressões que estão relacionadas. Não são iguais, mas estão de certa forma relacionadas.
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