Recordar O retrato (parte III), O retrato (parte II) e O retrato.
"In our experience, customers are rarely profit drains because of below-market pricing; they’re profit drains because of an excessively high cost to serve, generally caused by relatively minor factors that are unseen and unmanaged. The good news is that this is often relatively easy to fix: You can create a win-win solution for both companies, increasing the customers’ own profitability while converting many into profit peaks. We call this process of joint cost reduction — increasing profitability by lowering the cost to serve rather than raising prices — conditional pricing."
Relacionar com isto de "your interests overlap, but they are not the same":
"The mantra that 'the customer is always king' requires interpretation, I learned. The customer is transactional; your interests overlap, but they are not the same. You provide a good service; you delight the customer, but you maintain margins sufficient for a good living and protect your own interests. [Moi ici: Demasiadas vezes quem negoceia o preço com o cliente, a seguir aceita alterações que sabotam as margens negociadas] You do not necessarily cede to every demand a consumer makes,"
Treco inicial retirado de "3 Strategies for Managing Your Profit-Drain Customers"
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