"However, in the world of business, the future has the capricious habit of being different than the past, often in fully unpredictable ways. As a business, you want to create that future — not let someone else do it to you. WWHTBT [Moi ici: What Would Have To Be True] helps you ask what we have to make happen to make the things true that would need to be true to create the future."
Imagem e trecho retirado de "What Would Have to be True?"
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