domingo, abril 10, 2022

Lições de Hidden Champions (parte VII)


Os hidden champions e a inovação:
"Innovations must either improve the value to customer or provide an existing value at a lower cost. Ideally, they do both. The word "innovation" is primarily associated with technology and new products, and technology is in fact the key factor behind most hidden champions' innovativeness." 
Os hidden champions e a concorrência:
"The hidden champions operate predominantly in oligopolistic markets, and even on a global scale, they face only a limited number of competitors. However, competition is fierce. Their strategy is oriented to superior performance, not low prices. Their long-standing competitive advantage of product quality continues to form the core of their market leadership. They also offer excellent service. More recently, they have developed superior positions in softer parameters such as advice and systems integration. As these parameters are based on internal competencies, they are difficult to imitate and therefore sustainable.
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Competition between established providers is very intense, but relates primarily to performance and innovation, less to price;
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Trechos retirados de "Hidden Champions of the Twenty-First Century Success Strategies of Unknown World Market Leaders" de Hermann Simon.

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