Na parte I escrevi:
"Outra incoerência é a de muitas empresas com grandes tiradas sobre o ambiente, mas que não vêem o quanto essas tiradas minam o modelo de negócio em que assentam. Recordo do Verão de 2019 a conversa da Inditex... Como é que o fast-fashion pode ser amigo do ambiente?
Conjugar com "Why Fast Fashion Has to Slow Down":
"Speed was a big part of the revolution, but so too was low cost and expendability. As quickly as fashionistas acquired new looks fed in part by Zara's production of a new collection every week, or 20,000 new designs each year they were also tossing out the old. Why launder clothes when they're so cheap to replace? On average, fast fashion customers discarded inexpensive dresses, shirts, and pants after wearing them as few as seven times. A limited shelf life was part of the allure.
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The Take, Make, and Waste of Fast Fashion
Not surprisingly, the fast fashion model takes a heavy toll on the planet and its people. The textile industry is responsible for 20% of all industrial water pollution and 10% of carbon emissions. Extracting the needed resources comes at tremendous cost.
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Zara appears to have recognized the downside of fast fashion and is trying to jump on the sustainability bandwagon: In 2019, it announced that by 2025, 100% of its fabrics would be organic, sustainable, or recycled.
While admirable, this won’t fix the problem. Even if Zara’s textiles are made from “sustainable” sources, the company is catering to an insatiable market searching for the newest trends. The sources of supply aren’t the problem. It’s the waste created in the constant extraction, manufacture, and disposal of materials that are suffocating the planet."
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