Em Maio de 2020 escrevi o postal "El coronavirus actúa como acelerador de cambios que ya estaban en marcha".
Uma das tendências que este blogue regista há vários anos é a da progressão da economia das experiências.
Esta entrevista com Joe Pine, sobre a progressão da economia das experiências em tempos de confinamento, é muito interessante.
Gostei sobretudo da progressão dos jogos de detectives. Pessoas que podem estar em diversos locais geograficamente fazem parte de equipa que através do Zoom procura resolver um mistério dentro de uma janela temporal.
"One of Pine’s favourite experiences during lockdown, he tells me, was by theatre and experience makers, Swamp Motel, who put on a hugely popular immersive online detective game called Plymouth Point. “You interact live with people to try and figure out what’s going on; it was a great experience,” he says. “That company has actually hired more people over the past year because what they’re doing is so successful.”
As the physical experience sector opens up, many of the lessons learned during the lockdowns will enable them to provide a better offer than before, says Pine. Here he sets out some of the biggest trends he’s seeing and what companies need to do to survive and thrive during the years ahead.
“One of the signs that the Experience Economy is very healthy is that whenever a place does open up to whatever capacity it can – guess what? It fills up to that limited capacity,” he says. “People will never stop wanting exciting and meaningful experiences.”"
De reter também a abordagem híbrida a quatro níveis.
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