"Every firm is unique; it has its own unique history. So we cannot predict the impact or effect of a particular strategy or initiative on your firm, because we know nothing about the specific situation, and no one knows exactly what will be the ultimate impact of any change on the wider system. Your firm has evolved over time to look like it does today. Its value system can be viewed as a set of interconnecting routines. Routines are patterns of action and interaction that are involved in the three value activities of sourcing, operations and selling."
Trechos retirados de: Paul Raspin. “What's Your Competitive Advantage?”
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