"The imagery of a ship navigating to discrete waypoints for the purpose of reaching a destination aligns well with the activity of a company plotting and carrying out strategic initiatives. It is observed therefore that the development and implementation of strategy may be conceived as a series of discrete activities that may be managed as projects. Although the refining of strategy often occurs on an annual cycle, the macroenvironment changes as does the internal situation of the business. For this reason, every strategic planning cycle includes elements that are unique. Since the strategic planning process is unique in every planning period, and the activities carried out in each of the strategic planning phases are temporary, often complex, and involve the application of resources, the process of strategic planning is an ideal candidate for the use of project management practices."
Como não relacionar com o que tenho escrito nos últimos 16 anos neste blogue:
"Como não existem acidentes nem acasos, se aspiramos a resultados futuros diferentes dos resultados actuais, temos de transformar a realidade. Temos de criar a organização do futuro através de um somatório de projectos de transformação: as iniciativas estratégicas."
Trecho retirado de “Project-Led Strategic Management” de James Marion.