terça-feira, janeiro 22, 2013

Para os que pensam demasiado na concorrência

Um tema que já abordei aqui no blogue várias vezes é o das empresas que estão tão preocupadas em vigiar, em marcar à zona e, em copiar a concorrência que se esquecessem de viver a sua própria vida.
Como realizei aqui, no mundo dos negócios, ao contrário do desporto e da guerra, a vida não precisa de ser um jogo de soma nula, não precisa de ser David versus Golias, pode ser David e Golias, ambos numa boa, cada um dedicado a servir o seu grupo de clientes... como nos ensina a biologia.
Escrevo isto por causa de Larry Page:
"I worry that something has gone seriously wrong with the way we run companies. If you read the media coverage of our company, or of the technology industry in general, it’s always about the competition. The stories are written as if they are covering a sporting event. But it’s hard to find actual examples of really amazing things that happened solely due to competition. How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing? That’s why most companies decay slowly over time. They tend to do approximately what they did before, with a few minor changes. It’s natural for people to want to work on things that they know aren’t going to fail. But incremental improvement is guaranteed to be obsolete over time. Especially in technology, where you know there’s going to be non-incremental change.
So a big part of my job is to get people focused on things that are not just incremental.
For us to succeed, is it necessary for some other company to fail? No. We’re actually doing something different. I think it’s outrageous to say that there’s only space for one company in these areas. When we started with search, everyone said, “You guys are gonna fail, there’s already five search companies.” We said, “We are a search company, but we’re doing something different.” That’s how I see all these areas."
Em Mongo há muitos picos, a paisagem está muito enrugada e há muitos "weirdo".
As empresas têm muito a ganhar se, em vez de se concentrarem nos concorrentes, concentrarem-se nos clientes-alvo.

1 comentário:

CCz disse...