IFAQs

Mais um trecho retirado de  SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth de Kaj Storbacka e Suvi Nenonen. Este fez-me logo recordar o esforço do meu parceiro das conversas oxigenadoras:

"Focus on the IFAQs. Here’s another rule of thumb for leaders wishing to improve their organization’s peripheral vision. Dwell less on answers and more on questions. Especially worthwhile are the infrequently asked questions - call them IFAQs if you will. And since we’ve been citing notable quotes from quotable notables, when approaching market shaping, leaders should take Voltaire’s advice. The French philosopher and wit tells us to “judge a man [sic] by his questions rather than by his answers.” Questioning orthodoxies makes your firm more inquisitive, intelligent, and vital. Finding a single pertinent new question can generate more insight into your market system’s resource potentiality than studying all the existing answers. After all, those answers share the bias of being framed by the old questions. Yet, while management consultants and incoming CEOs as new brooms sweeping clean are in the habit of asking tough, fundamental questions, it’s far rarer to find a leader who will build and maintain a culture of continuing to ask the hard questions."

Quando se quer moldar o mercado a uma nova realidade é preciso olhar para a realidade, olhar para as peças do mercado e procurar imaginar outras possibilidades, procurar conceber outras combinações.