"Ogilvy met with the CEO of an unnamed client. “I said I’ve come to resign your business. He asked why. I said because your Executive Vice President is a shit… He’s treating your people atrociously and he’s treating my people atrociously. Now what he does to your people—that’s your business. But I’m not going to allow this man to go on demoralizing the people of Ogilvy & Mather.” He also resigned the Rolls Royce account. “The last 600 cars you sent to the United States don’t work. And I will no longer be a party to recommending that people buy them.”
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Ogilvy was irritated by package goods manufacturers who spent more money on sales promotions than on advertising. “They are spending twice as much on price-cutting as on building brands… they are training consumers to buy on price instead of brand.” He concluded that “the men who employ them are more interested in next quarter’s earnings than in building their brands.” This relates to his repulsion for “the jackasses on Wall Street.”
Trechos retirados de "The Unpublished David Ogilvy"
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