Porque o caldo está a aquecer, porque a quarentena vai-se prolongar, o que vamos encontrar depois da mesma será cada vez mais diferente do que tínhamos no ponto de partida. Daí que a mensagem da parte II:
"for at least the next couple months every organisation in the world is a startup"Vai-se reforçando na minha mente.
"In a crisis, we likely won’t have immediate answers, and we therefore need to employ good questions. The most natural questions in a crisis tend to be passive, for example, “What will happen to us?” However, the possibility of shaping events to our advantage only arises if we ask active questions, such as “How can we create new options?” [Moi ici: É fundamental adoptar esta postura activa. Não estar à espera que nos digam o que fazer, como carneiros, mas assumirmos o destino, quer quanto ao retomar das operações, quer quanto ao futuro]
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Creativity involves reaching beyond precedents and known alternatives to ask questions that prompt the exploration of fresh ideas and approaches. Some good questions to ask in the Covid-19 crisis might include, for example:
- Which needs or products are taking center stage?
- What customer needs exist for which there is no current solution?
- What are we not doing for our customers?
- If we were starting over now, what company and offering would we build?
- Why are today’s loyal customers still doing business with us?"
Este trecho foi retirado de "We Need Imagination Now More Than Ever".
Recomendo a leitura dos comentários na parte II.
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