Há que repensar a actuação futura num mundo diferente

Outro exemplo, retirado da realidade do dia-a-dia, que ilustra como o mundo pode mudar rapidamente.

"In the cellar of the 18th-century Château du Pavillon in Bordeaux are 70,000 bottles of wine that nobody seems to want to drink. Olivier Fleury, 48, the château owner, had earmarked them for the United States, where they usually sell for between $25 and $60 (£20-£45) a bottle. That was before President Trump imposed a 25 per cent tariff on $7.5 billion worth of European exports including Scotch whisky, Italian cheese and still French wine containing less than 14 per cent alcohol.
...
At the same time there has been an unprecedented supply of grapes and wine in California.
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Falling demand from a slowing Chinese market, coupled with the effect of the coronavirus, are also taking a toll, prompting a leading French wine merchant to warn that Bordeaux’s most prestigious châteaux will have to cut prices to avoid a collapse in sales.
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Bordeaux’s wine-making bodies reported a 46 per cent fall in exports to the US since the tariffs. Across the French wine industry, exports to the US were 18 per cent down in the last quarter of 2019 compared with the quarter before."

Não basta uma reacção rápida, há que repensar a actuação futura num mundo diferente.
E a sua empresa? Como é que o mundo está a mudar para ela? Que alternativas de actuação?

Trechos retirados de "Winemakers pressed to cut prices in face of glut" publicado no The Times de 02.03.2020