"strategy is about learning"

“STRATEGY AS LEARNING
Strategic design is about organisational learning. ”
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To me, strategy was about doing, organisations were about getting things done, and learning was something you did on your own time.
When the penny finally dropped, it was a profound breakthrough for me. Of course strategy is about learning! It’s the learning that enables original insights to surface. It’s the learning that elevates strategy to a creative process.
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The learning that occurs during the strategy process is in the form of a deeper understanding of the ‘forces, relationships, and dynamics’ driving changes in the business environment, and their possible future impacts. This understanding provides the platform from which new thinking emerges. Without this learning, it’s very hard to generate an original perception of the future and hence an original strategy.”

Trechos retirados de “Rethinking Strategy” de Steve Tighe.