"Reframing strategy as a creative learning exercise"

Parte I.

“When strategy isn’t differentiated from planning, it is viewed as a dry, serious and arduous activity that focuses on number-crunching, data tables and forecasts.
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When strategy development is viewed as a dour and incremental affair it often takes on an output focus, where the aim is simply to get the job done, to produce a document.”
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In turbulent times, the purpose of strategic design is to generate a new and distinct strategic outlook that is fit for the future. In this environment, strategy development cannot be accepted as some obligatory exercise in incrementalism best performed by number crunchers behind closed doors.
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Reframing strategy as a creative learning exercise in turn reconceives it as a process-oriented activity, rather than an output-oriented one."

Trechos retirados de “Rethinking Strategy” de Steve Tighe.