Outra forma de pensar em inputs em vez de outputs

"To carry out business, two elements, plus a way of connecting them are required. First, one needs customers. Second, one needs to secure access to capabilities. Finally, one needs to connect those capabilities to customers through 'offerings'. Viable businesses are those in which customers pay an organization for effectively accessing, configuring, and providing capabilities in the forms of 'offerings'.
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this perspective of business is fundamentally different from one which considers 'products' (instead of capabilities) and 'markets' (instead of customers). More specifically, we consider that businesses link (a) not so much customers as such, but customers' own value creation to (b) capabilities and resources — within the supplying firm and outside it, which the firm owns or accesses, and then packages in (c) sets it makes available to enhance (a) customers' value creating.
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offerings are the key unit of analysis for business design and redesign. They are different from 'markets'."

Outra forma de pensar em inputs em vez de outputs.

Trechos retirados de "Prime Movers" De Rafael Ramirez e Johan Wallin