"we need to meet the needs of the target customers"

“The choice of strategy should drive the future evolution of the business. 

In Figure 4.10 the strategy choice orients the system towards the needs of specific customers. These needs then drive the required products that best meet those needs. On the right of the figure, we have the three value processes of sourcing, operations and selling. The capabilities required across these value processes are driven by the products we need to meet the needs of the target customers. The three value processes are enabled (or sometimes constrained) by the structures, systems and culture of the business. Capabilities have value only insofar as they are able to deliver customer-perceived use value (PUV) efficiently. And, in turn, the existing structure, systems and culture are only of any value where they enable the three core processes to deliver customer PUV”

Tudo começa pela escolha dos clientes-alvo.

Excerto de: Paul Raspin. “What's Your Competitive Advantage?”. Apple Books.