Talvez valha a pena ler este texto, "When your project isn’t making money". Um texto de Seth Godin, mais longo do que o habitual. Por exemplo:
"(Low price is the last refuge of leadership that doesn’t have the guts to make a great product and tell a true story to the right people)
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Because you’re selling to the wrong people…Choose your customers, choose your future.
(Some customers want to pay more than others, and some customers want to get more—of something—than others)"
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