"value, like price, should be deduced, and not calculated"

Em Maio de 2007 - "Value is a feeling not a calculation, o poder de perguntar porquê?".

"I first wish to assert that value is not a simple monetization of the benefits of a product, but, in fact, encompasses much more. Value cannot be reflected totally in dollars and cents, despite what many may prefer or even claim. Attempts to calculate value solely in monetary terms ignore important aspects of human behavior, as well as the various ways price influences purchases, regardless of value. Many aspects of value defy monetization: no useful metric exists that can be applied directly to the happiness or emotional fulfillment that a buyer receives from certain purchases. This statement applies equally to consumer purchases as well as many B2B situations. Rather than attempting to measure precisely the value of a product or service and then set a price based on that information, we must first seek to identify and understand the sources and importance of the many facets of value, without economic blinders, and understand how that will enhance or support pricing decisions.
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“Mathematics has given economics rigor, but alas, also mortis.” The economist or pricer who believes that value can be understood through mere mathematical calculation and the manipulation of sets of numbers misses the subtlety of value, and its many forms, by foregoing the rigor of investigation and relying on the mortis of metrics.
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value, like price, should be deduced, and not calculated.
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The most important questions the pricer can ask are, “What problem does my product solve, and who owns that problem?” Answering those ques- tions is the first step in understanding and clarifying value."

Trechos retirados de "Understanding Value Beyond Mere Metrics" de E. M. (Mick) Kolassa