sábado, março 30, 2019

"One must first understand the main source(s) of value"

"One must first understand the main source(s) of value; only then is it possible to have the real value reflected in the price. This statement does not imply that the general model of value leads directly to a pricing decision or that there is some formulaic relationship between value and price, only that once one truly understands the value provided, the pricing potential becomes much more apparent."
Trecho retirado de "Understanding Value Beyond Mere Metrics" de E. M. (Mick) Kolassa

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