segunda-feira, novembro 19, 2018

Agora a ordem tem de ser outra

As empresas que praticam na internet o tipo de publicidade que resultava no tempo dos mass-media nunca vão descobrir isto:
"The other kind of marketing, the effective kind, is about understanding our customers’ worldview and desires so we can connect with them. It’s focused on being missed when you’re gone, on bringing more than people expect to those who trust us. It seeks volunteers, not victims."
No tempo da internet, no tempo de Mongo, não adianta vomitar algo e depois tentar vender. Agora a ordem tem de ser outra:
"It doesn’t make any sense to make a key and then run around looking for a lock to open.
The only productive solution is to find a lock and then fashion a key.
It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.”
Excerto de: Seth Godin. “This Is Marketing”. Apple Books.

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