terça-feira, outubro 30, 2018

O fim do satisficing

"The new habits of today’s shoppers also cater to the high expectations people have today about the value of the products and services they purchase. Today’s consumers — particularly younger ones — are abandoning the deeply entrenched practice of “satisficing.” That was economist Herbert Simon’s term for shoppers’ tendency to settle for “good enough,” because physical access and insufficient information made it impossible to find the “absolute best.” No more; the new goal is maximizing rather than satisficing. These days, the absolute best often seems within reach."
Interessante este sublinhado.

A ser verdade é mais um sintoma de Mongo... o fim do satisficing está em sintonia com o tal "tu não és do meu sangue"


Trecho retirado de "Competing for Shoppers’ Habits"

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