"at too high a level"

Este texto, "O puzzle da produtividade portuguesa: que caminho tomar?", fez-me recordar este trecho:

"performance is granular, by which we mean driven by growth in the sub-segments and categories of industries in which a company competes as well as by the revenues that it acquires through M&A activity. We will also show that these drivers are generally much more important than market-share gains in determining how fast you grow.
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This seemingly counterintuitive finding has important implications. A typical management team needs to change the way it thinks about company resources, not least its own time. It needs to pay more attention to which businesses the company is in, and particularly the sub-segments in which it competes."

 E sobretudo este:

"“A granular world,” we show that when you are searching for growth, analyses of industries and megatrends are usually pitched at too high a level [Moi ici: É este o ponto. Argumentação demasiado generalista, cheia de boas intenções, mas que não se compromete como o porco, só como a galinha - num pequeno almoço inglês] to offer you any help. In order to identify growth opportunities, you need to get well below the industry level."

Trechos retirados de "The Granularity of Growth - How to Identify the Sources of Growth and Drive Enduring Company Performance" the P. Viguerie, S. Smit e M. Baghai