quinta-feira, maio 10, 2018

Sou fanático por ecossistemas!!!

"In every ecosystem, there exists a key resource necessary for the ecosystem to create value and become viable. ... A keystone species is one that has a significant impact on its community or ecosystem and is “disproportionately large relative to its abundance” … key species perform roles not performed by other species or processes. … In a service ecosystem, where business value is created, the actor is seen as a foundation resource because he/she possesses agency and can act freely and purposefully by using operant resources to act on other resources. Actors are the foundation resource in service ecosystems because they perform roles not performed by other resources or processes. It is therefore necessary to understand this driving force—the actor—to gain a deeper understanding of service ecosystems.

A service ecosystem provides the fundamental basis for actors’ resource integration and value co-creation efforts through mutual service provision. The concept of value co-creation implies that value is created through interactions with a set of resources guided by regulatory mechanisms embedded in a service ecosystem.

To understand the actor as a foundation resource in the service ecosystem, it is necessary to zoom out from dyadic relations to get the system perspective. Systems are made up of several components, the linkages between these components, and an environment. General systems theory emphasizes an open, socially constructed, dynamic system that can be theoretically decomposed into: (1) the actors (social and economic market participants); (2) linkages and networks of actors (the social and collective relations); and (3) environment or context (boundaries, social, and market conditions through institutions and institutional arrangements).
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Actors co-create value based on their individual perceptions and links to other actors through their network as well as through the embedded service ecosystems. In this complex, multifaceted environment, actors operate continually at a crossroads of different societal and individual realms.

At the center of every service ecosystem is an actor who operates on and integrates various available resources, guided by mechanisms of beliefs and norms, in order to co-create value. As part of this value co-creation effort, the actor faces various forces standing at the intersection or of this value co-creation effort, the actor faces various forces standing at the intersection or crossroads of influencing realms. We argue that this crossroads can be divided analytically into societal- and
and individual-focused realms

Embedded in the four realms, individual action realizes institutional order through schemas and mental models, expressed by day-to-day actions. These schemas and day-to-day actions occur within service ecosystems that presume an underlying set of resources to facilitate the actor’s engagement in particular practices and to support his or her corresponding position in the system. This resource integration process forms and is formed by institutions and institutional arrangements in continuous  interactions. Actors’ schemas and mental models simultaneously influence their understanding of reality; their actions confirm or challenge institutional arrangements and the positions the actors possess in the service ecosystem."


Trechos retirados de "The Actor: The Key Determinator in Service Ecosystems" de Bård Tronvoll, publicado por Systems 2017, 5, 38

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