"What in the world should be done about that? The simplest, most obvious, and most direct answer? Pursue pleasure. Follow your impulses. Live for the moment. Do what’s expedient. Lie, cheat, steal, deceive, manipulate— but don’t get caught."(1)
"Choosing to develop character is difficult, because it requires avoiding the shorter, more direct path. It can be slow, expensive and difficult work.
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And rewarding character is difficult as well, because someone is probably offering you an alternative that's cheaper or faster. A sure road to a quick payday.
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But...
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Every time we avoid the easy in favor of what's right, we create ripples. Character begets more character, weaving together the fabric of our culture, the kind of world we'd rather live in."(2)
"Now we can smell bullshit a mile off. According to a recent report, only 23% of consumers in the USA believe that “brands are open and honest,” and that number dips to just 7% in Western Europe."(3)(1) Trecho retirado de "12 Rules for Life: An Antidote to Chaos" de Jordan Peterson
(2) Trecho retirado de "Character matters (if you let it)"
(3) Trecho retirado de "Unbranding Is Dumb"
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