"But no matter what business you think you are in, recognize that because of the rise of today’s Experience Economy you now compete against the world. You may think your competition is only with other retailers, or only with other companies in your geographic area, but in fact you compete with every other company in the world for the time, attention, and money of individual consumers. There is a reason we use the word “spend” in front of each of these three nouns, for they are the currencies of the Experience Economy.
And time is limited. We can only experience twenty- four hours a day, seven days a week – and we have to fit
you need to understand a fundamental principle of the Experience Economy: the experience is the marketing! The best way to generate demand for your retail stores – the mission of marketing – is to create an experience that is so engaging that consumers cannot help but spend time with you, give you their attention, and then buy your merchandise as a result."
Trechos retirados de "Your competition? The world"