"Managers often unknowingly adopt bad practices when they try to benchmark their organizations against the other companies in their industries.Agora pensem nos artigos da revista Exame, pensem nas posições que a CIP defende, pensem nas decisões das associações de sector chefiadas pelos líderes das empresas grandes.
For instance, some years ago, whenever GE did something new, many firms were inclined to immediately imitate it. Like a lot of people, the managers at these organizations assumed that GE's leaders knew it all: "Surely, when they do it, it must be a good thing, because they're such a successful firm."
Indeed, research has confirmed that organizations tend to imitate the actions of other companies that stand out as successful, even when it is clear that the newly developed practice is not the cause of the company's success.
The press does it, too. Journalists habitually write about top-performing companies and interview their CEOs, rather than the average Joes. We, admittedly, do it in business schools: we teach cases about the best, blue-chip companies, ignoring the less-sexy average types."[Moi ici: A propósito disto recordar "Cuidado com o título"]
Freek Vermeulen dá como título à secção de onde retirei estes trechos "Benchmarking is BS"... pois é.
Trechos retirados de "Breaking Bad Habits" de Freek Vermeulen