"scale is turning into a disadvantage"

"advantage of scale has given far more of us increased material wealth, access to mass education, longevity of life increased social complexity and so forth.
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Organizations have had a blueprint that was tailored for mass efficiency — but not meaningfulness, identity, belonging and individualization.
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there is an increase in market complexity and uncertainty. We are in an era where digitization has led industries to converge and mutate.
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So this system of certainty and predictability which was built for stability in certain times. Is suddenly finding itself in uncertainty. Unable to control for the asymmetric relationships that are appearing between their customers and new organizations.
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The only thing certain becomes uncertainty.
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the iron law of industry — advantage of scale itself — is being disrupted.
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In fact scale is turning into a disadvantage due to the massive cost of producing non-standardized parts.
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Scale, which once was a barrier to entry for new companies has turned into a barrier for incumbents to answer the demand patterns of the market.
As advantage of scale breaks down every scaffolding around it seems to shake or go down with it.
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When the iron law of efficiency — which has cost individuals, ideas, talents and meaningfulness so much — comes crashing down we are GIVEN the opportunity to redesign how we organize and create together."

Um pobre anónimo da província escreve destas coisas há anos, "Mas claro, eu só sou um anónimo engenheiro da província", um dia isto há-de chegar ao mainstream.

Um dia havemos de ultrapassar o mindset do século XX, de Magnitogrado.

Trechos retirados de "When The Iron Law of Efficiency Comes Crashing Down"