Acerca da experiência quando o mundo muda

É tudo uma questão de perspectiva.

Quando o mundo muda, o que trazemos do passado pode impedir-nos de ver o que precisa ser feito. Meu Deus... consigo recordar:

• o suíço que produzia azeite (2009);
• libertar a mente para repensar a vida! (2011)
• a vantagem dos ignorantes (2012)
• ou, cuidado com os modelos mentais quando as regras do jogo foram alteradas (2013)

E claro o velho aviso a Zapatero em 2009

"“Five years from now, we won’t be debating whether ‘e-tailers’ are taking share from brick-and-mortar retailers, because they are all the same.”
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So, is Warby Parker still an “online retailer”? Obviously, no: More than half of its sales now occur in physical stores. But also, yes: As founder Dave Gilboa told PBS, “about 75 percent of our customers that shop in our stores have been to our website first.”
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Warby Parker’s success is extraordinary. But this story is becoming quite ordinary, indeed. Online shopping is having an offline moment, as more e-commerce companies, such as RentTheRunway and Bonobos, invest in the very sort of physical stores they once made seem obsolete.
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This throwback revolution is happening in the midst of what otherwise feels like a “retail apocalypse.”
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The labor market in retail, once the powerhouse of the service economy, is having its worst year of the century.
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In short, the retail industry is at an inflection point, where several brick-and-mortar companies with large footprints are struggling while e-commerce companies that once launched pop-ups as mere marketing tools have realized the value of storefronts.
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the ideal modern mall isn’t built around one department store, but rather a supermarket, a Tesla store, and businesses that started out online, such as Warby Parker.
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Among the nation’s top 300 malls, brick-and-mortar space occupied by retailers that started online has grown by approximately 1,000 percent since 2012,"

Quem, com a experiência do retalho físico olha para o mundo do retalho físico e vê uma coisa.
Quem, com a experiência do retalho online olha para o mundo do retalho físico e vê outra coisa.

Trechos retirados de "The 4 Reasons Why 2017 Is a Tipping Point for Retail"