segunda-feira, outubro 16, 2017

Privilegiar os inputs sobre os outputs

Pessoalmente uso o termo "pivô". Recordar "Primeiro, quem é o pivô da vossa procura?"
"I will reserve the term ‘Prime Movers’ for reconfigurers who do not just base themselves on a historical imperfection, and where the reconfiguration does not only come as a result of technological breakthroughs.

Prime Movers create cases of reconfiguration which seem to stem from a new design vision of an 'industry' or broader system of value creation. The design vision seldom is clear-cut from the start; rather, it has emergent characteristics. Prime Movers rend to envision a broader Value-creating System (as opposed to a technological innovation, a new product, or the simple exploitation of an economic imperfection) as the outcome of their strategy.

Prime movers … they move away from focusing on the competences required to manufacture and sell a product to a focus on the much broader set of competences related to the design and functioning of a Value-creating System. [Moi ici: Outra forma de dizer, privilegiar os inputs sobre os outputs]

The Prime Movers listen to the war cries and live up to them in the sense that they have only a limited number of competences and activities inside themselves. Instead, they develop another specific competence, namely the competence to mobilize and manage external actors and their competences which are outside the Prime Mover company.

While retaining and nurturing their own specific generic competences which they add to the totality of the Value-creating System, each of these Prime Movers adds a unique competence to the whole: a vision-based network pattern, and the ability to actually bring players with disparate assets and competence, together into forming a new, functioning Value-creating System. The end result is that Prime Movers move from focusing on a traditional and narrow (often production- and commodity-based) set of competence, to a much broader and partly new set of competences and users, which they are able to mobilize and coordinate (but not necessarily or even generally own) to that the result becomes a shift of focus from a product or service to a Value-creating System."

Gosto de despertar esta capacidade em empresários e gestores.
Fugir da armadilha afuniladora do "old focus" e abrir a mente para o manancial de oportunidades criativas que se podem abrir com o "new focus".

Ver o mundo através de um novo ponto de vista.

Trechos retirados de "Reframing Business" de Normann

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